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  • Daily News Roundup

    Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach

    BY AdExchanger// October 29th, 2025

    Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

    Tagged in:
    • Anders Mortensen
    • Andrew Tate
    • Anthony Fujiwara
    • broadcast
    • Clipping
    • Garrett McGrath
    • Jed Dederick
    • live sports
    • Livestreaming sports
    • netflix
    • prebid
    • short-form
    • sports livestreaming
    • Ted Sarandos
    • TID
    • transaction ID
    • transaction IDs
    • video ads
    • youtube

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