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»cleanads

FTC: Publishers Will Be Held Responsible For Misleading Native Ads

Publishers taking the role of an ad agency by creating content for marketers should make sure they’re not creating misleading native advertising: The Federal Trade Commission will hold publishers responsible. “For us, the concern is whether consumers recognize what they’re seeing is advertising or not,” Mary Engle, the FTC's associate director of advertising practices, told... Continue reading »

by Sarah Sluis // June 3rd, 2015 //
»
 

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