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»Civis

Civis Launches Creative Focus As Brands Bring Data To Pre-Campaign Strategy

The analytics startup Civis was founded in 2013 with roots in political data and targeting and has since transitioned to commercial business, where advertisers are less familiar with testing messages to sway public opinion. Most big brands rely on panels or focus groups, which “have a lot of contamination” because more people self-select into groups... Continue reading »
by James Hercher // January 17th, 2019 //
»

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