• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Citizens United

  • Brand Safety

    The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues

    BY Anthony Vargas// July 3rd, 2025

    Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

    Tagged in:
    • Acadia
    • Ad Agency Holding Companies
    • Ad Fontes Media
    • Andrew Ferguson
    • Ari Cohn
    • Ben Shapiro
    • brand safety
    • Breitbart
    • Check My Ads
    • Citizens United
    • CNN
    • Dan Bongino
    • Donald Trump
    • Elon Musk
    • facebook
    • featured
    • Foundation for Individual Rights and Expression
    • fox news
    • ftc
    • GARM
    • groupm
    • ipg
    • Jared Belsky
    • Jim Jordan
    • Masterpiece Cakeshop
    • Media Matters
    • MSNBC
    • news publishers
    • omg
    • omnicom
    • performance media
    • Retail Media
    • ROAS
    • Sleeping Giants
    • Steve Bannon
    • The Daily Wire
    • upfronts
    • Vanessa Otero
    • WFA
  • Online Advertising

    Streaming, Politics Star In Magna 2024 US Ad Forecast

    BY Hana Yoo// March 28th, 2024

    The US ad market is set to grow this year, according to a Magna forecast released Thursday. Streaming and political advertising play outsized roles in that growth.

    Tagged in:
    • Amazon Prime Video
    • Citizens United
    • Copa América
    • Daytona 500
    • Disney
    • hulu
    • linear TV
    • magna
    • max
    • Meta
    • NASCAR
    • netflix
    • Olympics
    • Peacock
    • Reels
    • super bowl
    • Target
    • TikTok
    • Twitch
    • Vincent Letang
    • Walmart
    • youtube

Popular

  1. Privacy

    Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

  2. Technology

    Can Publishers Trust The Trade Desk’s New Wrapper?

  3. CTV Roundup

    Here’s What You Missed At Programmatic IO New York’s CTV Panel

  4. Creative template collage of furious man headless with tangled tape record suffer psychological problem stress solving difficulty
    Data Privacy Roundup

    Putting UID2 Under the Legal Microscope

  5. Paramount is writing down its cable TV business by $6 billion and laying off 15% of its US workforce.
    CTV

    Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved