Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.
Tagged in:
- alternative IDs
- Andy Judd
- brand activism
- Cinemark
- Danny Weisman
- deal curation
- ftc
- influencer marketing
- interactive ads
- live shopping
- netflix
- Noble People
- Office Depot
- performance marketing
- Poppi
- price discrimination
- Publicis Media
- sale pricing
- Shelby Saville
- shiv gupta
- TV
- u of digital
- Wanda Gierhart Fearing
- youtube