Future Is Training Its AI On Publisher First-Party Data
Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.
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Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
The Vox Media/Group Nine deal is only the most recent example of the consolidation trend in digital media. Publishers have been turning to M&A as a method to grow their audiences and increase their ad revenue, in addition to boosting their valuation for further deals down the road.
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Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s […]