• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»christopher skinner

Forget Data. It’s The Math – And New Customers – That Matter.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. Marketing data started to become a big deal in the early 1970s. It was the first time household data was structured and organized in databases... Continue reading »
by AdExchanger // May 7th, 2014 //
»
Agencies Need To Get Into The Boardroom (Or Die Trying)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. I’ve said before that IBM and other consultancies control the future of digital media because they can get better access to both client and media... Continue reading »
by AdExchanger // March 5th, 2014 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • Adobe’s CDP Is Generally Available – Add It To The Pile
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • TripAdvisor Journeys Into Non-Travel Advertising
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved