christopher skinner

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. Marketing data started to become a big deal in the early 1970s. It was the first time household data was structured and organized in databases […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. I’ve said before that IBM and other consultancies control the future of digital media because they can get better access to both client and media […]