• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»christopher skinner

Forget Data. It’s The Math – And New Customers – That Matter.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. Marketing data started to become a big deal in the early 1970s. It was the first time household data was structured and organized in databases... Continue reading »
by AdExchanger // May 7th, 2014 //
»
Agencies Need To Get Into The Boardroom (Or Die Trying)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. I’ve said before that IBM and other consultancies control the future of digital media because they can get better access to both client and media... Continue reading »
by AdExchanger // March 5th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation
  • LiveRamp Seems Pandemic Proof, As Subscription Revenues Grew Despite COVID
  • Ad Tech Petitions W3C Board For More Fairness In Cookie Debates
  • Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’
  • Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved