OPINION: Data-Driven Thinking
Transparency In Programmatic And Lessons From Ad/Fin’s Demise
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. The bold move made by ad tech business Ad/Fin to drive transparency in programmatic media trading came to an abrupt end last month […]
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