After Freestar landed atop Inc.’s 2019 list of “Most Successful Companies in America,” co-founder Chris Stark pointed to header bidding as the reason the 45-person company’s growth exploded 36,680% over three years. Freestar solves for the complexity programmatic and header bidding created for publishers. In recent years, publishers managed bids through AdSense, then waterfalls, then […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Stark, senior vice president of product marketing at Grapeshot. In theory, the promise of the programmatic wave sweeping digital advertising is to make buying more fluid. From the perspective of supply-side businesses, however, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Stark, senior vice president of product marketing at Grapeshot. There’s a fair amount of debate regarding display and video viewability standards now being transacted in the marketplace and it’s […]
