“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We’ve been hearing about big data driving marketing for a long time, and to be honest, most is purely aspirational. Using […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We have all heard about the Democratic Party’s skill with data, and there is no doubt the Obama campaign’s masterful use of first-party registration data to drive […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. If you think about the companies with perhaps the least amount of consumer data, you may automatically think about consumer packaged […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers are frustrated with spending as much as 60% of their working media dollars to fund intermediaries between themselves and their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. 2015 was a fantastic year for many data-driven marketers, with data management platforms (DMPs), consultancies and marketers getting something nice under […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers comparing data management platforms have probably asked a vendor about match rates. Unfortunately, many don’t understand what they are asking […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. As I’ve previously discussed, there are several basic use cases of the modern data management platform (DMP) for marketers. They include […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Almost every marketer is starting to lean into data management technology. Whether they are trying to build an in-house programmatic practice, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. It’s been a long time since publishers have truly been in control of their inventory. But that’s changing, with new trends that are steadily giving […]
