“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arther Wu, senior director of monetization and business operations at Cheetah Mobile. Napoleon Bonaparte once wrote: “War is 90% information.” When it comes to business competition, the figure might be […]
Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah’s plan to transform itself from utility app publisher into a mobile ad vendor with global chops. Cheetah’s vision became clearer when it took the […]
News Republic users read about 200 pages of news stories per month. “That’s like reading a big book of news every 30 days,” said CEO Gilles Raymond, who founded the news aggregator app in 2008, the same year the App Store launched. It’s that level of time spent that attracted Cheetah Mobile. In August, the […]
Cheetah Mobile is looking to lap up some brand dollars. On Tuesday, the Beijing-based mobile app publisher announced a hook-up that will integrate Kiip’s rewards platform into its suite of apps, including a number of its most popular offerings: antivirus apps Clean Master and CM Security, battery life extender Battery Doctor and mobile game Piano Tiles 2. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Djamel Agaoua, senior vice president at Cheetah Mobile / Cheetah Ad Platform. Much of the mobile user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s […]
Cheetah Mobile is changing its spots. Known more as an app publisher than an ad tech player, the Beijing-based mobile media company launched its own global ad platform on Monday. It’s part of Cheetah’s grand plan to become “one of the top five mobile ad vendors in the world,” said Cheetah Mobile CTO and co-founder […]
Facebook ad partner Nanigans is lining its coffers with $24 million in fresh funding. The Series B round, announced Wednesday, is being led by Chinese software company Cheetah Mobile, with participation from Avalon Ventures and Wellington Management Company LLP. Nanigans’ total funding now stands at just under $33 million. A good portion of the money, […]
