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»CauseWay

Communities In Schools Taps Custom Video To Bolster Brand Recall

Despite serving 1.3 million students and families, the 35-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according to Amy Labenski, CIS’s director of digital marketing. Specifically, they didn’t have any. “We weren’t reaching the general public,” she said. Labenski joined the nonprofit, which focuses on youth issues... Continue reading »

by Kelly Liyakasa // January 5th, 2015 //
»
 

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