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Casey Saran

ad tech M&A

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

BY Allison Schiff// September 15th, 2025

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
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OPINION: Data-Driven Thinking

To Survive, SSPs Must Become More Than Just ‘The Pipes’

BY AdExchanger// December 9th, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Casey Saran, senior vice president of publisher products at Yieldmo. Since its inception in 2009, real-time bidding (RTB) has been a total game changer, accounting for approximately 50% of digital […]
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- Casey Saran
- Yieldmo