casey depalma mccartney

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer marketing and digital engagement at Unilever, at an ANA conference in New York on Thursday. “The biggest issue is validation of the data.” Since Unilever sparked an industry conversation about […]