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»Carol Austin

Baskin-Robbins’ Branded App Aims To Close The Loop On Point-Of-Sale Data, Refresh Its Image

Baskin-Robbins launched a standalone app to help modernize its 70-year-old brand and connect with consumers via personalized messaging and offers. In the two weeks since its launch, more than 10,000 customers have downloaded the app, which was created by DigitasLBi. The app is part of a larger effort for more personalized, one-to-one marketing and enhanced... Continue reading »

by Alison Weissbrot // August 16th, 2016 //
»
 

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