Jump-Starting Programmatic Sales At Edmunds.com
From a certain point of view, it’s surprising car-shopping site Edmunds.com took the plunge into programmatic selling at all. During the annual upfronts, much of its inventory sells out, including homepage placements, sponsorships, key sections and so-called “conquest” opportunities. Car manufacturers and dealerships prize the inventory because more than half of those browsing the site end […]