Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
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Apple Has Big Surprises In Store; Google’s News Deals Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WWD-See It To Believe It Ad tech is on tenterhooks waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention as to whether Apple will start […]
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CNX16: How Capital One and Luxottica Wrangle Data To Turn Up The Dial On CRM
More marketers are adopting data-driven tactics by blending their own first-party data with third-party sources. Financial services, for example, is undergoing major digital disruption, and banks are looking to translate direct-to-consumer marketing tactics to business constituents. Capital One seeks to reach small and medium-sized merchants nationwide through its small-business division and does so using Salesforce […]
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First Week of March Madness: 36.6 Million Live Video Streams
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]