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»Canvs

How Turner Is Translating Social Data Into Shareable Content

While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a problem social TV tool Canvs has teamed up with Turner Broadcasting and other media companies to solve. The premise of the partnership, revealed Tuesday, is that consumers are more apt to read... Continue reading »

by Kelly Liyakasa // April 26th, 2016 //
»
 

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