Industry executives can put away their magnum rosé bottles until October. The Cannes Lions International Festival of Creativity will postpone its annual June gathering until Oct. 26 to 30, the organizers said on Wednesday. All sponsorships, passes and bookings for official customers will roll over for the postponed event. Read the release. “As always, the […]
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have […]
At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the […]
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will […]
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The Business Of Media Atlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a business news app and corporate intelligence tool. The deal is valued at between $75 million and $100 million, Quartz reports. Founder and editor-in-chief Kevin Delaney and publisher Jay Lauf will become co-CEOs as founder […]
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad […]
