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»cameron hulett

Ad IDs Kill The Cookie. What Then?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, executive director at EMEA Undertone. When Google revealed plans for its own Internet tracking technology – called AdID – to replace the cookie, it signalled the death knell... Continue reading »
by AdExchanger // January 3rd, 2014 //
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