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»cafe media

Rachel Parkin CafeMedia
What the Delay to the End of Third-Party Cookies Means for Advertisers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of... Continue reading »
by AdExchanger Guest Columnist // June 28th, 2021 //
»
Publishers: Clean Up Your Ads.txt!

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been a standard for several years now and has become something that we take for granted. That’s a good thing, as it speaks to... Continue reading »
by AdExchanger // August 12th, 2020 //
»
 

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