Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York. Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped charging […]
The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from […]
Exchanges, including Rubicon Project, charge publishers a fee for providing access to their ad inventory. But many publishers don’t realize that most supply-side platforms also charge a fee to buyers. That lack of transparency so incensed The Guardian that it sued Rubicon Project on Tuesday to recover undisclosed buyer fees, as Business Insider first reported […]
