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»budget

Programmatic And The Quarterly Budget Dump

It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see… Continue reading »
by Ryan Joe // June 9th, 2014 //
»
 

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