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Brian Bowman

  • Brian Bowman, CEO and founder, Consumer Acquisition
    OPINION: Data-Driven Thinking

    Post IDFA CPMs Have Skyrocketed, So What’s Happening?

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s […]

  • Brian Bowman, CEO and founder, Consumer Acquisition
    OPINION: Data-Driven Thinking

    IDFA Loss Will Kill A/B Creative Testing

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative […]