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»Brian Baumgart

Gradient X Targeting Mobile Beyond The Cookie

In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher... Continue reading »
by David Kaplan // March 29th, 2013 //
»

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