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»Boost Mobile

‘Phone Swap’ Content Unlocks Awareness For Boost Mobile On Snapchat

Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the app’s first unskippable ads. The ads ran on mobile phones while viewers watched the dating show where a potential couple trades... Continue reading »
by Sarah Sluis // July 24th, 2018 //
»
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads

Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd, a mobile platform that helps telcos reward subscribers for viewing ads on their lock screen. It’s a move that’s nearly the opposite of Caribbean carrier Digicel’s arrangement with Shine to block ads... Continue reading »
by Allison Schiff // January 26th, 2016 //
»

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