• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Boost Mobile

‘Phone Swap’ Content Unlocks Awareness For Boost Mobile On Snapchat

Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the app’s first unskippable ads. The ads ran on mobile phones while viewers watched the dating show where a potential couple trades... Continue reading »
by Sarah Sluis // July 24th, 2018 //
»
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads

Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd, a mobile platform that helps telcos reward subscribers for viewing ads on their lock screen. It’s a move that’s nearly the opposite of Caribbean carrier Digicel’s arrangement with Shine to block ads... Continue reading »
by Allison Schiff // January 26th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation
  • Social Distancing With Friends: Criteo CEO Megan Clarken
  • One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
  • Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?
  • Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved