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»bob rupczynski

Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus... Continue reading »
by AdExchanger // July 23rd, 2019 //
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It’s The End Of The Upfronts As We Know Them (And I Feel Fine)

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. You can’t fool me. I see you there. You’re reading this on your phone in the middle of another NewFront (or... Continue reading »
by AdExchanger // May 11th, 2015 //
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Programmatic TV: A Reality Check

Today marks the debut of "On TV & Video," a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. As I continue hearing about the tremendous progress we have made in programmatic television, I can’t help but... Continue reading »
by AdExchanger // April 6th, 2015 //
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Industry Preview 2015: For Kraft Foods, Knowing Customers Is A Matter Of Life Or Death

When President Barack Obama won his second term, his victory left an impression on Kraft Foods CMO Deanie Elsner, who at the time was working in the company’s beverage business. “Obama’s was such a brilliant strategy because they didn’t talk to everybody, but they knew exactly what to do to drive the scale benefit they... Continue reading »
by Ryan Joe // January 21st, 2015 //
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