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  • Alessandro De Zanche headshot
    OPINION: The Sell Sider

    Short-Termism Can Do Great Damage During A Pandemic

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue. Humanity, locked down in […]

  • Content Studio

    If You’re Using A Blacklist, It’s ‘Dead’ Certain You Blocked This Article

    BY AdExchanger Content Studio//

    This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword […]