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Bidstalk

  • Francesco Petruzzelli, CTO, Bidstack
    OPINION: Data-Driven Thinking

    Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining […]

  • Mobile

    AppLift Acquires Bidstalk In A Bid To Bring RTB In-House

    BY //

    App marketing platform AppLift has made a move to strengthen its stack with the acquisition of Singapore-based mobile DSP Bidstalk. Terms of the deal, revealed Thursday, were not disclosed. AppLift’s technology centers on user acquisition and lifetime value (LTV) optimization for its roughly 500 clients, among them Match.com, King, Zynga, Glu Mobile and Indian fashion […]