biddable media inventory

At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.

Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because CTV is massively misunderstood, even though it’s one of the fastest-growing channels in digital advertising, writes Michael Tuminello, VP of strategy at Mediaocean.