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»Bidalgo

creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA.
Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA World

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the… Continue reading »

by Allison Schiff // October 15th, 2021 //
»
Bidalgo Launches Data-Driven Creative Hub For App Advertisers Seeking More Control

Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make a huge difference, depending on the creative, in almost any game regardless of the target,” said Rick Grunewald, a digital marketing analyst at PerBlue, a Wisconsin-based mobile game studio with a license to develop games… Continue reading »

by Allison Schiff // September 1st, 2020 //
»
 

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