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»Belinda J. Smith

What’s New For 2018? Nothing

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts.  I realize I’m late to the game with the year-ahead predictions, but this year the annual ad tech soothsaying has hit a nerve. The slow... Continue reading »
by AdExchanger // January 29th, 2018 //
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The Complexity Ruse

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. I find it interesting to hear people complain about programmatic being too complicated. They say that they are essentially helpless to figure out how to... Continue reading »
by AdExchanger // October 30th, 2017 //
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Data For Data’s Sake

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present "EA's Programmatic Arts" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25-26.    Having been in the biddable/programmatic space for more than 10... Continue reading »
by AdExchanger // August 28th, 2017 //
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A Call For Brands: Time To Get into The Weeds On Media

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present "EA's Programmatic Arts" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25-26.    I’ve spent a lot of time talking to brands that... Continue reading »
by AdExchanger // July 24th, 2017 //
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Going In-House: The Talent Challenge

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. As anyone who is hiring media buyers knows, there is a talent shortage in the industry. Brands trying to build in-house teams are often faced... Continue reading »
by AdExchanger // June 27th, 2017 //
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