As Its Ranks Swell, Bauer Xcel Turns To Platforms To ‘Kik’ Start Growth
Bauer Xcel Media is a digital latecomer and only began devoting attention to its websites three years ago, but the publisher of J-14, Life & Style and InTouch is operating like a young digital pure-play. Completely separate from its parent organization, which houses the print operation, Bauer Xcel sells 100% programmatically and has quickly embraced platforms, […]
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