Batanga Media

While many marketers prioritize reaching Hispanic audiences, they have trouble finding them online. That’s a problem Batanga hopes to address. The Hispanic-focused publisher of sites like iMujer, Vix and BolsaDeMulher attracts 1 million to 4 million US cross-platform uniques per month, according to comScore, and 14 million desktop uniques worldwide, mainly in Latin America. Batanga, […]

A week after teaming up with Google, comScore unveiled Tuesday three new partnerships with data brokers Acxiom and Epsilon and digital media company Batanga Media. While comScore’s collaboration with Google involved adding real-time metrics to its validated Campaign Essentials (vCE) platform via Google’s DoubleClick platform, comScore intends for its latest partnerships to expand its data […]