Barry Diller

People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.