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»Awe.sm

Facebook, Twitter Ads Partner Unified Acquires Awe.sm

Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified is a Facebook Preferred Marketing Developer and Twitter Ads API Partner. The core of its product is a “Social Operating Platform,” a cloud-based tool that combines social marketing capabilities ranging... Continue reading »

by Kelly Liyakasa // May 1st, 2014 //
»
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape

Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to the DNA of cost planning for publishers and marketers. “If you look at media consumption across most categories in television, radio, online and social, they’re going up in each category,”... Continue reading »

by Kelly Liyakasa // January 17th, 2014 //
»
 

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