How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers
GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.
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OPINION: The Sell SiderRethinking Sports Through The Lens Of Media, Data And Fans
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events […]