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»audience planning

Joanne Monfradi Dunn headshot
Inclusive Advertising Needs To Extend To Audience Planning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant. Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return... Continue reading »
by AdExchanger // September 28th, 2020 //
»
 

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