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ARCHIVE FOR:

auction deduplication

  • Paul Bannister, Chief Strategy Officer, Raptive
    OPINION: The Sell Sider

    Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication

    By Paul Bannister, Raptive// September 11th, 2025

    Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

    Tagged in:
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    • auction duplication
    • bid density
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    • DSPs
    • linkedin
    • Mike O'Sullivan
    • Paul Bannister
    • prebid
    • Raptive
    • Sincera
    • the trade desk
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