On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their own first-party data.
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising. And ecommerce tech vendors are beefing up mobile messaging because the channel now supports data-driven segmentation, like retargeting campaigns. These capabilities are increasingly valuable as frictionless mobile […]
