ari turner

Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within its buy-side TV platform to automate addressable campaign planning and reporting so buyers can reach their audiences across Ampersand’s distribution footprint quicker and more accurately.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ari Turner, senior vice president of sales operations at Ampersand. Scale in TV is traditionally associated with the amount of inventory. But relying on the blunt force of media tonnage is not sustainable in 2020 […]