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  • Paul Bannister, chief strategy officer for CafeMedia, and Nirish Parsad, emerging tech practice lead at Tinuiti, spoke to AdExchanger Executive Editor Sarah Sluis about the ad industry’s worsening signal-loss problem due to the deprecation of device identifiers and third-party cookies.
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    Addressing Signal Loss At Programmatic I/O

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    At Programmatic I/O in Las Vegas, CafeMedia’s Paul Bannister, Tinuiti’s Nirish Parsad and Insider’s Jana Meron weighed in on the ad industry’s worsening signal-loss problem due to the deprecation of device identifiers and third-party cookies.