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    How A CDP Helped The Washington Post Get Smart About Subscription Prospecting

    BY Anthony Vargas// May 16th, 2023

    WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle.

    Tagged in:
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    • CDP
    • featured
    • first-party data
    • Michael Ribero
    • paid media
    • prospecting
    • retargeting
    • subscription retention
    • The Washington Post

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