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»Anupam Gupta

NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement

At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.
by Alyssa Boyle // March 23rd, 2022 //
»
Why Snapchat Could Become The Next Must-See TV Network

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anupam Gupta, chief product officer at 4C. Snap was recently in the headlines with disappointing financials for its second quarter in a row, but the company is already one step ahead thinking of ways… Continue reading »
by AdExchanger // November 30th, 2017 //
»
 

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