NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement
At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.
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- NBCU ID
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- One Platform
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