OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
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Anna Bager
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DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.
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PODCAST: AdExchanger TalksThe Inside Scoop On OOH’s Post-Pandemic Revival With OAAA CEO Anna Bager
The pandemic tossed a curveball to the out-of-home advertising industry. Ad revenue plummeted. But “spending is definitely back,” says Anna Bager, president and CEO of the Out of Home Advertising Association of America. “It’s a rebound.”