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»andy fisher

What Marketers Must Consider Before Diving Into Advanced TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and... Continue reading »
by AdExchanger Guest Columnist // April 12th, 2021 //
»
To Boost Viewership, TV Networks Use Big Data To Think Like Performance Marketers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Fisher, chief analytics officer at Merkle. The TV network industry has seen extraordinary change over the past several years. Consumer viewing behaviors are in constant flux as they consume... Continue reading »
by AdExchanger // April 10th, 2015 //
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