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»andy fisher

To Boost Viewership, TV Networks Use Big Data To Think Like Performance Marketers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Fisher, chief analytics officer at Merkle. The TV network industry has seen extraordinary change over the past several years. Consumer viewing behaviors are in constant flux as they consume... Continue reading »
by AdExchanger // April 10th, 2015 //
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