AMP

Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be […]

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu […]

Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits […]

The mobile web is way too slow for publishers and users alike. Google, along with platform and publisher partners including Twitter, Vox, BuzzFeed, the Guardian and The Washington Post, unveiled its answer to this problem on Wednesday: the Accelerated Mobile Pages (AMP) project. “Anything less than instant shows a decline in engagement,” said Richard Gingras, head of […]

Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its “its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.” Read the release. Collective’s SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform’s new tracking capabilities with AdExchanger.com. AdExchanger.com: Is the new attribution offering in […]