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»Amino

What’s The Latest For Blockchain In Ad Tech?

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when different... Continue reading »
by James Hercher // August 3rd, 2018 //
»
AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my working... Continue reading »
by James Hercher // February 22nd, 2018 //
»

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