Allie Kline

For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply […]

Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL’s message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of […]