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»Alice + Olivia

Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX

Traditional web analytics tell advertisers if someone converted, but don’t always provide the context for why. A new breed of analytics solutions, such as ContentSquare and Qubit, hope to break free of these confines by combining data and machine learning to improve personalization. And retailers are among their earliest adopters. French beauty and skin care... Continue reading »

by Kelly Liyakasa // June 20th, 2017 //
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